JKR expands the Cheesestrings identity they created into a new product. “Cheesesrings Spaghetti consists of cheese the shape and thickness of spaghetti, aims to capture kid’s imaginations by making lunch more fun.”

“When it came to the design, it was all about building on the current brand identity. “The Spaghetti pack represents a natural evolution of the core range and Shots design, where we used Mr Strings to communicate the nature of the product. We used his hair to bring to life the product and drive engagement and fun using the back of pack.” Adam Swan, Designer.