Fabula Branding developed the adorable line “Cheese Fables” for Turov Dairy Factory. The rectangular window box gives you a peek through of the cheese roll steeped with various herbs. The container is “garnished” with a pastel color overlaid with a white tick-mark pattern. A custom made badge sits in the center highlighting the name of the product, while two charismatic characters bracket.

“Fabula Branding performed integrated development of cheese trademark of pasta filata group (naming, logotype, package design) for Turov Dairy Factory.
According to the task, the nature of a new trademark reflects relatedness to Slavic culture, certain pally like style, as well as emphasizes naturality of the product.
Reference to the most ancient literary form provides a wealth of material for development of the concept which is clear and familiar to everybody since childhood.
Something near and dear, your own and very important is focused on in many fables.”