Could a sparkling water capture the spirit of summer in a can?

Well, that’s just what bubly set out to do. They wanted to recreate the joy of summertime with some of their latest, seasonal flavors, and faithful to the fizzy wunderkind, they did it through unique packaging and emotional branding, as well as creating authenticity without artificial flavors, colors, or ingredients.

A big challenge for any new product in the crowded and competitive sparkling water space is how to distinguish itself among all other brands in the category. In creating bubly back in 2018, PepsiCo created a vibrant brand, connecting with consumers through humor and positive—dare we say, bubly—exuberance. Available in a dozen flavored varieties, they express each drink with a unique color, but they all sport a smile along with an effervescent personality.