Prime, the beverage drink behind content creator stars and sometimes shady crypto founders KSI and Logan Paul, has continuously expanded the viral brand into energy drinks and, more recently, lemonade.
But last fall, Prime introduced a bottle-free alternative called Prime Hydration Sticks. The concept is simple; it’s a line of powdered Prime mix available in the same popular flavors low in sugar.
Packaging for Hydration Sticks follows the same visual language as the rest of the Prime line. Boxes are a mix of a black border along the bottom with graphic callouts and a bright single block of color, save for Ice Pop, which sports a tricolor palette just like the RTD version.
