Carnada Natural Wine’s packaging by Mirona Estudio is lively and graphic, with labels that feel like mini comic panels. The hand-drawn illustrations mix jagged lines, geometric shapes, and bold blocks of color, creating a sense of motion and edge. The typography is minimal, letting the illustration carry the weight. Even the wrapping paper keeps the energy going with all-over black-and-white sketches, making opening a bottle part of the experience.
The design challenge was to translate this vision into packaging that could work as bait for the contemporary hedonist. We asked ourselves: what would serve as true bait for someone in search of pleasure and authenticity? The answer led us to explore two seemingly distant yet equally rebellious worlds: Op Art and fanzines.
From this exploration, we developed four original illustrations, each representing a different wine variant. The proposal plays with the juxtaposition of styles and with visual narrative: first, the bait, the hypnotic pull of Op Art drawing the gaze color paired with the wax seal; then, upon closer inspection, the viewer realizes they’ve fallen into a trap, uncovering an irreverent and attitude-filled story within the illustration.
The result is a branding and packaging system that is intriguing, seductive, and rebellious, fully aligned with the philosophy behind the wine and the vibrant gastronomic community that brings it to life.
Credits:
Art Direction + Graphic Design: Mariela Mezquita via Mirona
Production + Print: Martina D’acosta
Photography: Ximena FT
Client: Carnada Vino
