So Na Ho

Canyon Gold Coffee roasters is a coffee roaster which is lauching their cold brew drinks, the main goals is to create eyes catching package to the current market. Their concept is not only offering the good coffee. They also consider the sustainability from the package material how they can be sustainable and eco friendly. The pouch materials is using sugarcane polyethylene to ensures every pack is harmless to the landfills. 

The Cold brew pouch differentiates itself through the materials on  sugarcane based polyethylene. It is from renewable resources and fully recyclable. Therefore Their tone of voice is creative, trustworthy, quality, fresh, positive and approachable to let the people get engaged easily.

The design concept is from Wild West because from my research cowboy usually drink a lot strong coffee to stay awake through their journey, and usually they need a quick way to make their coffee.  I tho it is a good design approach for my design brief to design cold brew pouch. 

Handcrafted and textured style are used in the different flavour for this cold brew collection. Cream and light background were used to make the illustration stand up more. The cold brew are three flavours design which are three different colour palette and illustration to deliver the design brief.  Each illustration are much like a story telling because it combine the cowboy and coffee elements together. 

With the texture applied it will be easy to convey handcraft aspect. The style can make the package become more unique and high quality what the brand offer.
 

The cold brew panels have two design for this cold brew packaging. The first one is the spout pouch panel, which uses two side panels which it is 16

width and 11.8 height. Each side contains different content to let customers read through. Especially the right side panel contains a tip section and the

story behind the pouch sections because canyon gold coffee roaster focuses on their coffee and sustainability practice. They wanted to provide a positive brand purpose and brand mission for the customers.

The second of the panels is the stand-up pouch with a tap. This design can provide a large amount (1.5 liter) to customers at home or the office, which is much more convenient in the market setting.” The display box is for the one flavour display box. It is 11cm Length, 24cm width and 11cm height. the display box will attract the secondary audience which customers or cafe owner who want to sell different vaierty coffee products in their store, while the display box help to demonstrate the brand personality of being professional quality.  The promotional poster show the connection between the coffee and the Wild West concept to grab people attention. The tagline is level up what the coffee roasters can offer to their customers.