Bloom Farms hand rolls, Lord Jones bath and body products, AYA nectar…that’s just the beginning of the growing list of luxury cannabis products on the market today. As cannabis becomes increasingly accepted and more widely available, noticeable trends naturally follow suit. And it seems that many consumers are asking themselves: “If I’m going to partake, why wouldn’t I want to elevate the experience to something luxe?”

Over half of U.S. states have legalized some form of marijuana, opening up opportunities for package designers to step in and create something cannabis consumers have never seen before. In 2016 alone, legal marijuana sales reached over $6.7 billion—and that number is expected to reach over $20 billion by 2021. And as the marketplace widens, luxury packaging is an obvious niche to see pop up.

“The cannabis industry has grown so significantly in the past few years that luxury brands within the cannabis market are quickly paving the way for new ideas in consumption,” explained Hannah Meadows, an author at the online resource Leafly. “Just twenty years ago, many people thought legalization was out of the question due to negative stigma. However, that’s all changed, and cannabis is now a marketable product that has the potential to span numerous brands and industries.”