Campbell’s Go was developed in an effort to create a line of more convenient, more ethnic, more hip soups.

“DDW had a blast partnering with the Campbell’s Global Design team to create an innovative new brand — Campbell’s Go™ Platform. With the freedom to explore out-of-the-box ideas to solve for this consumer’s needs, our design reflects the attitude of the restless Millennial appetite and gives Campbell’s an exciting offering for this foodie target.