Cabinet is a healthcare brand focused on reducing plastic use by creating a refill system its consumers can use for life. The brand just announced its packaging refresh, moving to larger bottle sizes, and all necessary drug facts and information are clearly stated on the front of the pack. Cabinet has illustrated how listening to consumer feedback can improve design optimization. By keeping the brand’s well-known frosted glass, bright colors, and shatter-resistant bottles, the brand recognition stays in tact for a seamless transition.

After hearing from customers looking for larger bottle sizes and increased pill counts – Cabinet did just that, delivering the same efficacious active ingredients in revamped packaging – with double the bottle size, and 2 to 4x more pills – for the best value yet.