Studio Parallel designed this pretty packaging for BYBI, a new natural skincare line. The design features a fun color scheme that differs from the typical black and white usually seen in skincare, making this design a standout.

“BYBI stands for By Beauty Insiders. It was founded by Elsie Rutterford and Dominika Minarovic in 2017. They create skincare using only ingredients that are 100% natural, vegan and cruelty free.

Elsie and Dom asked us to design the brand identity, packaging and e-commerce website. Although the products sit at the higher end of the beauty market, we wanted to inject personality by using a vibrant colour palette, fun tone of voice and bold patterns across the brand identity.”