• PepsiCo Foods has unveiled an update to tortilla chip brand Tostitos, courtesy of the company’s in-house design team.
• Tostitos’ update follows an update to PepsiCo stablemate Lay’s potato chips, and follows a similar “field to bag” strategy.

PepsiCo Foods’ tortilla chip brand Tostitos has announced a brand refresh. The new look follows recent updates to other snack brands in the PepsiCo portfolio, such as Lay’s potato chips.

Tostitos refresh, from the development of the brand system to the final design, was done by PepsiCo’s in-house global design shop.