Introduced to the world in 1934 from none other than New Jersey-based snack company Nabisco, Ritz Crackers made themselves known as a buttery, lightly salted crisp cracker to satisfy your snacking needs. Over the years, folks have gotten a little extra by making mini pizzas for Family Game Night or turning them into reindeers with a little peanut butter, raisin and chocolate candy for your holiday movie nights, a reminder that somewhere, right now, someone’s crafty parental unit has been bitten by the inspiration bug.

Through all the brand renditions and introductions of new snacks, Ritz has stayed undeniably true to the core of their brand, which is a nod to Bulletproof, a design agency with offices in London, New York and Singapore, who was in charge of their revamp in 2013, as well as the most recent in 2019. To learn more about how they put the glitz back in Ritz, we spoke to Mark Link, Associate Creative Director at Bulletproof.