IHOP Brand Creative Team

One of the first projects tasked to IHOP’s newly formed in-house creative team was to amp up and build buzz around the brand’s catering offerings. An underutilized but important profit-driver to the business, our catering program was in need of a refresh as competitors capitalized on this growing segment of the food scene. Beginning with a die cut box in the shape of our iconic blue roof, the team designed bold graphics to accentuate a popup A-frame.

The blue roof carries over to the coffee carrier for continuity, complimented by a newstalgic mug illustration for a quick coffee read. Rounding out the suite, an attention-grabbing tote with clear catering messaging ensures the boxes arrive in style.

IHOP Catering for All! is born. Perfect for celebrations and family gatherings, our striking packaging livens up any event. Everyone gets a breakfast they love, you’re the star of the show.

Miguel Sanchez

Brad Mayo

Huan Nguyen

Harry Diaz

Kevin Crawley

Lenna Yamamichi

Savanah Gilbert

Margaux Nielsen

Amanda Dywer