Jones Knowles Ritchie designed this super striking limited edition packaging for Budweiser’s 2017 Holiday campaign. The design pays tribute to the history of the company while also making sure the brand maintains a sense of modernism at the same time.

Assignment:
Since 1876, Budweiser has been committed to uncompromising quality and a larger-than-life presence. This boldness doesn’t just apply to it’s beer, it applies to everything the brand touches, including how it celebrates the holiday season. The brand has a long history of dressing up for the holidays.

In 2017, Budweiser wanted to pay homage to its storied history and brewing credentials with the re-release of a Prohibition-era recipe: 1933 Repeal Reserve Amber Lager.
To compliment this launch, our team’s task was to launch limited edition Holiday packaging that pays tribute to Anheuser-Busch’s past.