Kraft Heinz’s Jell-O is one of the most popular brands of dessert gelatin and pudding, sold in easy-to-make powders and ready-to-eat cups. First introduced in 1845, Jell-O has had ebbs in flows in popularity, the height of which you can witness at the 70s Dinner Party Instagram with its many, many aspics. But the brand’s powdered mixes are versatile enough to adapt to new generations of home cooks and endure as a cherished family favorite.

After a decade, Kraft Heinz felt it was time to give Jell-O a brand refresh, turning to the folks at BrandOpus to remind everyone it’s “America’s Most Famous Dessert,” including a new generation of consumers.