At the HOW Design Conference last month, I was lucky enough to meet Marcus Hewitt, CCO of Dragon Rouge USA. (Ok, so perhaps I stalked him via email for a few weeks beforehand… but it was all for good reason.) Marcus was kind enough to share his presentation with me so that I could, in turn, share it with you.

Marcus actually delivered 2 presentations rolled up into one. The first was called “branding is like dating.” The second, “bonus” presentation, was all about the macro trends Dragon Rouge compiles each year through their international offices. I’ll share the first bit with you today.

As you will see, branding really is like dating. It requires a work, truth, self-confidence, and growth. Here are the 7 steps that Marcus outlined for “successful packaging design.”