Two trends in the packaging world have recently undergone a curious transformation by one particular upstart brand. Boba, a tea-based drink often with tapioca pearls within, is continuously packaged with a stereotype-driven “dainty” aesthetic, and dessert brands are leaning further away from a look and feel that is too closely associated with indulgence. If it feels like both categories are afraid of breaking away from the design trends that dominate their respective space, you wouldn’t be wrong.

Yet, Boba Ice Cream caught wind of this hesitancy and is a brand with packaging that’s not afraid to deviate from the current, albeit non-inclusive, norm. The brand’s mission is to empower and respect the Asian community by changing the narrative, and the brand is comprehensively uplifting while encouraging cultures to mingle beautifully.