Bath & Body Works Releases Collection Inspired By ‘Bridgerton’

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I don’t spend an enormous amount of time thinking about Bath & Body Works, apart from the usual difficulty of finding the Winter Candy Apple and Iced Gingerbread scented candles when I’m in Wisconsin (IYKYK). Mostly, I think of the sickly sweet smells that waft out from their mall outposts, and I try to steer clear.

But I do know that Bath & Body Works could use a hit. And a hit—or at least a collaboration—they shall have.

Partnering with physical media and movie theater destroyer Netflix, Bath & Body Works will enter a year-long alliance to bring “award-winning storytelling to life through the power of fragrance.” The first collaboration comes in the form of a collection inspired by Shonda Rhimes’ Bridgerton, a limited-edition line of products that leans into beloved characters and scenes from the hit show.