Featured image for Fishwife and Keystone Light Create Beer and Tin-Toting Tacklebox

Fishwife and Keystone Light Create Beer and Tin-Toting Tacklebox

by Rudy Sanchez on 02/22/2024 | 2 Minute Read

Fishing can be a relaxing way to pass a few hours while catching something fresh for dinner. But one can get hungry and thirsty out by the water, something not lost on beer brand Keystone Light and tinned fish purveyors Fishwife. Now, they've teamed up to create a specially designed tacklebox called the Smooth Snackle Pack.

The Fishwife X Keystone Light Smooth Snackle Pack features an illustration of a smiling woman fishing in a boat with cans of Keystone Light in tow. There are mountains and stars in the background and fish jumping out of the water in front of the woman, a design similar to Fishwife’s signature style. Inside, the tacklebox has an insulated section to keep beer cold and a compartment designed to hold a tin of Fishwife smoked salmon in place. Finally, the Smooth Snackle Pack includes an Uber Eats gift card to deliver more food or beer to the dock or front door.

Keystone Light & Fishwife The Smooth Snackle Pack w_ Tackle Box.jpg

Additionally, both brands have specially designed labels as part of the collaboration. The Fishwife label is similar to the tacklebox, and the front includes “Perfect For Keystone Light” underneath the brand’s wordmark, and the Keystone Light label adds a fish lure.

“Keystone Light loves all things fishing, so this season we teamed up with Fishwife to bring you the perfect catch,” Frank Cirone, senior marketing director for Keystone Light, said in a press release. “The Smooth Snackle Pack makes sure you have something to enjoy, even if the fish aren’t biting. Along with our sweepstakes where you can win a performance fishing boat from Caymas Boats, we’re excited to bring Fishwife on board to give our fans another way to savor their moments on the water.”

Smooth Snackle Packs go on sale February 29th for $30 at shop.KeystoneLight.com.