With its bright red can and immediate declaration of “BLOODY,” Bloody Drinks might appear at first glance to be a True Blood-style drink for aspiring vampires. While it’s thankfully just a canned cocktail, that initial moment of shock seems to be a big part of the point.

Glaswegian design agency Freytag Anderson helped the brand land an immediately attention-grabbing design with a simple yet striking color palette and bespoke typography by ABC Dinamo. The font comes with 12 different weights that change according to the amount of lines in a text, which feels like a pretty intentional callback to the moment in the mid-2000s when “Frankie Says Relax”-style shirts were all over the London runway. (If the amount of time between then and now scares you more than vampires, join the club!)