Mindful & Good's Artful Packaging Design for Finicky Foods
by Chloe Gordon on 01/23/2024 | 3 Minute Read
Mindful & Good artfully crafted a packaging design that encapsulates the essence of the company's devotion to Southern recipes and handmade culinary experiences. Stemming from founder Jessica's childhood memories of preparing Southern treats from scratch, the custom logotype exudes charm and warmth with refined attention to detail, mirroring the company's commitment to precision in its gourmet offerings.
The comprehensive branding system, thoughtfully developed by Mindful & Good, reflects Finicky Foods' passion for locally sourced ingredients and incorporates North Carolina symbols, bridging the brand's historical roots and its future in convenience and comfort. The warm red color palette, coupled with playful taglines and modern logomark icons, adds a playful touch, echoing the delightful personality of Jessica and leaving consumers with a sense of happiness and joy.
Stemming out of a love for made from scratch Southern recipes from childhood, Finicky Foods makes meticulously crafted gourmet bites to fit your mood. Driven by all things local and community focused, the company shares its passion for flavor and the comfort and happiness that its food brings. Mindful & Good was hired by Finicky Foods as a design partner in helping create a comprehensive branding system that evoked the company’s passion and expertise for locally sourced and handmade food.
The approach stems from the founder, Jessica, and her childhood of growing up on Southern food, making it from scratch and it becoming a bonding ritual with family and friends. The custom logotype is charming and warm but refined with an attention to detail. This portrays what Finicky Foods stands for – cultivating food and community – through each and every hand crafted product. Paired with the thoughtful approach for North Carolina symbols, the modern logomark icons and juxtaposition of them, tie in the history and roots of the brand while carrying it into the future of convenience and comfort. The warm red color signifies delight, appetite and passion.
The kitschy tag lines and graphic elements throughout each concept add a little sass, just like its founder Jessica. Someone who has a discerning and meticulous palate but is fun and delightful and not to be taken too seriously. You walk away with a feeling of happiness and joy after being surrounded by her hospitality, the loving friend circle and really good food. “Simply joy on a plate.”