CF Napa transforms Vinoce Vineyards’ “The Grappler” Zinfandel brand with a bold and attention-grabbing packaging design. Inspired by the parallels between winemaking and the sport of wrestling, CF Napa developed six colorful characters reminiscent of Lucha Libre tradition. The labels, placed at an angle on the bottles, evoke a fun, rough-and-tumble vibe. This unique design pays homage to the Vinoce Vineyards owner’s residency in Mexico.

Due to high demand from their loyal clientele, Vinoce Vineyards was inspired to bring back their single SKU Zinfandel brand, “The Grappler”. They turned to CF Napa to completely reimagine the brand that would now be an exclusive offering for their tasting room and wine club. Vinoce wanted to use the relaunch as an opportunity to reposition the brand with a bold, attention-grabbing design while maintaining a personal connection to the Vinoce Vineyards owner and the family’s love of wrestling.