Banza has been serving up lunch and dinner-friendly options like pizza and pasta, all made from healthy and sustainable beans like chickpeas since 2014. But the brand’s latest expansion in the freezer aisle aims to bring beans to breakfast via waffles.

The new waffles come in Homestyle, Chocolate Chip, and Blueberry flavors. Banza says its waffles pack triple the fiber, offer 2.5 times the protein, and 35% fewer net carbohydrates than the leading waffle brand.

Packaging, designed by JKR, for Banza’s new breakfast food offerings fits naturally into the bright, eye-catching system. The cart-stopping orange dominates the box, with different waves of color representing the waffle flavors. The logo is placed in front next to drool-worthy food photography.