A.A. Milne’s storybook classic Winne-the-Pooh was first published in 1926 but, since 2020, has been a part of the public domain.

Falling out of copyright means that the original work is no longer commercially protected by copyright laws, ushering in new uses of the intellectual property. In Winne-the-Pooh’s case, horror B-movies and a promotional campaign by the toilet paper brand Who Gives a Crap are now possible.

Who Gives A Crap’s Winnie-the-Pooh: The Deforested Edition is not as gory and violent as Blood and Honey, but it’s perhaps just as grim. In this telling of a children’s classic, the book’s enchanted setting, the 100 Acre Wood, has been completely cut down to serve the demands of the traditional toilet paper industry. The story remains unchanged; the illustrations are updated, however, to reflect the environmental devastation left by Big Toilet Paper.