Who Gives A Crap Reimagines Winnie-the-Pooh's Hundred Acre Wood Without the Trees

A.A. Milne’s storybook classic Winne-the-Pooh was first published in 1926 but, since 2020, has been a part of the public domain. 

Falling out of copyright means that the original work is no longer commercially protected by copyright laws, ushering in new uses of the intellectual property. In Winne-the-Pooh’s case, horror B-movies and a promotional campaign by the toilet paper brand Who Gives a Crap are now possible.

Who Gives A Crap’s Winnie-the-Pooh: The Deforested Edition is not as gory and violent as Blood and Honey, but it's perhaps just as grim. In this telling of a children’s classic, the book’s enchanted setting, the 100 Acre Wood, has been completely cut down to serve the demands of the traditional toilet paper industry. The story remains unchanged; the illustrations are updated, however, to reflect the environmental devastation left by Big Toilet Paper.

Cutting down trees to make a point about deforestation could be considered hypocritical, something Who Gives A Crap certainly considered in creating its version of Winnie-the-Pooh. Physical copies were made without cutting down a single tree and produced in a 100% Green-e certified facility, using only renewable and carbon-neutral energy. The books contain 100% post-consumer recycled paper and board and 100% cotton EU REACH-certified cover materials. Finally, Ostrom Climate's programs have calculated and offset all emissions from the sourcing, production, and recycling of waste.

Not Dead Tree versions are available now for preorder on Who Gives A Crap’s website, along with a digital version. You probably shouldn’t download it if you’re in China, though.