AGENC’s packaging design for Pistola emerged from collaborative efforts with Maya Pistola’s team, involving extensive brainstorming sessions. The primary goal was establishing Pistola as a premium 100% Agave spirit crafted from Wild Agave Americana grown in India’s Deccan Plateau. From the outset, it was evident that the bottle needed to command attention on shelves, standing proudly alongside renowned whiskies and tequilas.

The design focused on presenting Pistola as a refined craft spirit, inviting consumers to savor and appreciate it as a slow, immersive drink, surpassing the perception of being just another shot. With its intricate and custom edges, the stunning label design creates an immersive packaging design that undoubtedly draws consumers in. The label is innovative yet simple enough to relate to a wide audience.