Ghia introduces a new flavor, Sumac & Chili Spritz, to their line with a clever packaging approach. The 8oz. ready-to-drink cans combine Ghia’s Aperitif spritz with sparkling water, sumac, and chili, resulting in a distinctively savory and spicy beverage. The brand involved its community in the product development process, using ‘mystery cans’ with QR codes to gather feedback on the spice level, leading to a 40% increase in chili in the final formulation. The packaging, designed by Perron–Roettinger, features a pale yellow label unique to this flavor and maintains Ghia’s commitment to sustainability with 100% recyclable materials and zero plastic. It’s perfectly simple, allowing the delicious beverage to do all the heavy lifting.

Ghia, the non-alcoholic aperitif brand on a mission to take back the word “drinking” from alcohol, welcomes a brand new flavor to their popular Le Spritz line: Sumac & Chili Spritz. The single-serve, ready-to-drink cans combine Ghia’s recently reformulated signature Aperitif spritzed with sparkling water and infused with sumac and chili for a touch of heat. The inclusion of sumac in the formulation deliberately takes the flavor profile one step beyond chili alone – the most common flavoring agent. The heady, distinctively savory spice combined with chili results in a complex beverage that is both ‘spicy and spiced,’ an interesting departure from the industry norm. The 8oz. canned spritz is perfect for beach trips, picnics, pool days, and summer soirees of all kinds, including, of course, aperitivo hour.