The Roasterie Coffee Company Redesign Embraces Its Rich Heritage

Embracing its rich heritage and longstanding tradition, The Roasterie, a distinguished coffee brand, has ingeniously woven its legacy into a modern packaging concept. Inspired by the iconic DC-3 airplane that proudly graces The Roasterie's Factory location, their packaging design captures the essence of a remarkable journey from seed to cup.

The packaging harmonizes the brand's storied past with a contemporary touch, striking a balance between nostalgia and innovation while reflecting The Roasterie's uncompromising dedication to providing the best coffee to its consumer.

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The Roasterie has come a long way in nearly thirty years as Kansas City’s Coffee Company with millions of cups brewed and lives impacted by the commitment to transparent sourcing, highest quality roasting, and the KC community. The Roasterie’s new design nods to the longstanding tradition of this brand with a modern feel. The DC-3 airplane atop The Roasterie’s Factory location symbolizes the journey from seed to cup, bringing in flavors from around the world to provide the best coffee to Kansas City.