WHINE, a Berlin-based natural wine brand, offers a refreshing moment of honest reflection amidst a world of toxic positivity. Designed by Carla Palette, the packaging embraces the singular use of bright primary green. The brand wonderfully challenges the saturated organic natural wine market through its bold color and typography.

The brand identity is centered around a bold, understated logo design that taps into wit and accessibility. Supported by illustrations from Antonio Carceles, WHINE’s design approach neutralizes confidence and directness while challenging the notion of toxic positivity, cliched trends, and existing standards in the organic natural wine category.