There’s power in standing out.
But there’s also strength in standing out with greater purpose, especially when you’re trying to create something inclusive and more eco-conscious. Cora’s brand refresh, developed by Mother Design, does just that, and they even snagged the 2023 Dieline Award for Best Redesign doing so.
Mother updated the packaging system with a few goals in mind. First, the brand wanted to compete within retail spaces to maximize its shelf appeal. Secondly, they wanted to become more relevant to help millennial shoppers feel inspired to shift to a brand that values sustainability and better period care products.