With the help of designer Paul Lee, Fresh’s packaging proves the brand’s distinctive perspective. With each can hosting a different traditional Korean drink: Maesil, Omija, and Sikhye, the packaging further distinguishes the brand aside from its spectacular flavors. The geometrical shape on each label, coupled with the structural typography and stark color palette, makes for a design that’s eye-catching, simple, and quickly digestible.

Fresh promotes Korean traditional drinks: Maesil, Omija, and Sikhye. In a world where consumers are increasingly seeking unique and authentic products, Fresh offers a refreshing alternative to mainstream beverage options. These traditional drinks have been enjoyed in Korea for generations and have unique flavors that are sure to appeal to a wide variety of consumers.