Featured image for BREZ Sparkling Beverages Combines Cannabis And Mushrooms In Dream-Like Packaging

BREZ Sparkling Beverages Combines Cannabis And Mushrooms In Dream-Like Packaging

by Rudy Sanchez on 04/24/2023 | 2 Minute Read

Brez is a new line of ready-to-drink (RTD) beverages incorporating federally legal, hemp-derived ingredients like THC, CBD, and adaptogenic lion’s Mane mushrooms. Brez's sparkling drinks contain 2.5mg of THC, 5mg and CBD, and 25mg of lion’s mane, sweetened with agave nectar and flavored with lemons and elderberry.

Thanks to a loophole in the 2018 farm bill that legalized hemp, products containing hemp-derived psychoactive cannabinoids, including Delta-9 THC, are legal so long as the concentration is limited to 0.3% THC by dry weight. Though federally legal, some states, like Washington and Georgia, where recreational cannabis is legal, have banned hemp-derived THC.

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Available in 7.5oz, the beverage cans feature an ethereal design evocative of the feeling of calm and well-being that the three primary ingredients purported to promote. The sleek label has a shiny background and rainbow-like effect similar to anodized metal. The Brez wordmark is elegant and fanciful in a typeface with varying widths and ribbony movement. Secondary types are less ornate sans, while a simple, satiated smiley face adds a friendly touch.

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“After years of drinking, I realized that alcohol isn’t the social lubricant I thought it was,” Aaron Nosbisch, founder of Brez, said in a press release. “The ‘confidence’ I was getting only resulted in anxiety and the ‘fun’ I was having led to avoidable hangovers and regrets the next day. As an extrovert who enjoys the social aspect of drinking, I knew there had to be a healthier yet efficacious alternative to disrupt the $1.5 trillion alcohol industry—and it wasn’t going to be a joint. I’m excited to offer a beverage unlike anything consumers have experienced before and to help revolutionize both the cannabis industry and the alcohol industry.”

Brez is available now and ships to 33 states at DrinkBrez.com.