Sex can be hard to discuss, especially when it doesn’t go according to plan. In fact, according to Contemporary OB/GYN, menopausal women often feel pain or discomfort during sex because of hormonal and lifestyle changes, but only about a quarter of these women pursue medical help for their symptoms.

Tabu is a sexual wellness brand looking to break the stereotype, create a more open yet elevated sex life for post-menopausal women, and provide consumers with a packaging system that’s sleek and refined.