Tabu Empowers Women Over 50 To Reclaim Their Sex Lives (and They Get Some Elegant Packaging To Boot)
by Chloe Gordon on 03/14/2023 | 2 Minute Read
Sex can be hard to discuss, especially when it doesn't go according to plan. In fact, according to Contemporary OB/GYN, menopausal women often feel pain or discomfort during sex because of hormonal and lifestyle changes, but only about a quarter of these women pursue medical help for their symptoms.
Tabu is a sexual wellness brand looking to break the stereotype, create a more open yet elevated sex life for post-menopausal women, and provide consumers with a packaging system that's sleek and refined.
The sexual wellness brand turned to SMAKK Studios to curate a visual packaging experience that helps shift the conversation about sex after menopause. By bridging the gap between sexual health and wellness, the empowering brand mission creates space for sophistication and intention for women not looking for sexual irreverence.
By focusing on discretion and elegance, SMAKK and Tabu worked together to create a packaging system that is luxe and mature. Inside the packaging, you'll find a stunning orange velvet bag that privately stores the user's products. Also, the clean white box contains educational materials on ingredients, use cases, and routine-building activities, helping consumers discover sexual wellness. As a result, the brand inspires its consumers to feel liberated, knowledgeable, and enthusiastic about their new products and journey.
According to The Mayo Clinic and Harvard Medical School, and top gynecologists, regular sexual activity, alone or with a partner, is a natural way to help address symptoms that appear when hormone levels transform over time. Tabu is out to prove that women will find many positive benefits by leaning into this change instead of avoiding it. And when the packaging is as beautiful as Tabu's, there's a sense of refinement and polish that other brands are missing.