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Pack of the Month: Tallo Gets a Juicy Visual Identity Courtesy of Argentina’s Paz Miamor

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The year is young, but Pack of the Month continues to roll on unabated in our quest to bring you the absolute best packaging of the last 30 days as chosen by you, the readers (or at least the top four determined by Instagram engagement and Google Analytics that our editorial staff votes on).

And to kick off 2023, y’all went straight with a typographic gut punch, courtesy of Argentinian design studio Paz Miamor. Tallo is a new-to-market cold-pressed juice brand out of Buenos Aires with vibrant colors and a popcorn-ed geometric display wordmark with oodles of personality.

We spoke with Gaston Garcia Aja, co-director and graphic designer at Paz Miamor, about what inspired the visual identity and some of the packaging challenges they faced.

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