Oddity Fragrance Stands For The Beauty Of Imperfections
by Chloe Gordon on 02/16/2023 | 2 Minute Read
Organic shapes create a personal touch to packaging, cutting through the often uniform designs. Oddity Fragrance is already known for its contemporary niche perfume house, and the brand's packaging, designed by Oddity Studio, leans into a similarly modern aesthetic. Each perfume's cap is hand-crafted, creating a one-of-a-kind experience and stressing the brand's focus on constructing an unusual, artistic touch.
.Oddity Fragrance is a contemporary niche perfume house and a creative playground for a namesake founding design studio .Oddity. It stands for the beauty of imperfections: raw corners, untouched nature, exposed structure, technical details from behind the scenes. As it is, messy, pure, artistic. Bottles are carefully designed artifacts — unique objects to collect.
Each cap is made by hand from imperfectly beautiful raw materials encapsulated in epoxy resin. Each cap is one of a kind with its unique shape and pattern. Perfume packaging is very practical. It delivers essential product information at a glance and keeps the fragile bottle safe during transportation, while playing the key role of a tactile pleasure and an additional medium to convey perfume storytelling through touch and sight.
- Designed By:: Oddity Studio