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Google’s Imagen AI Technology Can Now Create Logos, Overlay Text Onto Objects

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Technology giant Google has announced significant upgrades to its Generative Artificial Intelligence (GAI) technology, Imagen 2, available to “allow listed” Vertex AI customers.

Significant upgrades to Imagen 2 include creating logos, multi-language support, and overlaying text and logos on generated images, whether it’s a business card or a beer can. Most impressively, and as most packaging designers using Midjourney or DALL-E 3 can attest, rendering specific text can prove challenging. Imagen 2 can now give users more control over this and present a cleaner non-gibberish piece of text.

According to Google’s announcement, “Imagen 2 can generate a wide variety of creative and realistic logos—including emblems, lettermarks, and abstract logos—for business, brands, and products.”

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