For many people of a certain age, toaster pastries are a quick, tasty breakfast or snack you gobbled down as a kid. You could eat them as-is, but they were easy enough to heat up in a toaster or microwave without adult supervision.
But over time, one starts to desire a little more nutritional quality from our food choices, and most brands of toaster pastries don’t meet the mark. And that doesn’t just go for the olds; it also applies to the kids (and, yes, we’re looking at you, Gen Z).
Flings is a new brand of toaster pastries inspired by those childhood memories of ripping open a bag of those tasty, handheld, and portable morsels in classic flavors, upgraded for grownups in high protein, low carb, low sugar, keto-friendly form. The brand turned to the creative agency Blurr Bureau to communicate Fling’s modern take on a classic treat.
