In terms of retail adventures, shopping for wine might rank as one of the most polarizing and intimidating, particularly if you’re a novice.
But that’s what led Whiny Baby founder Jess Druey to kickstart her new-to-market wine brand in 2020 for vino newbies. It all started with a first date and a trip to the store, where she searched high and low for the perfect bottle. Overwhelmed by numerous options and stuffy labels, she quickly realized that the industry needed a welcoming, non-elitist brand and product that catered to Gen Z consumers like herself.
