CF Napa Brand Design’s packaging for Clos du Val’s 50th Anniversary Sparkling Wine exudes timeless elegance with a modern twist. The label maintains the brand’s classic integrity while ushering in a new era. The strong, sans serif typography boldly places the brand name front and center, conveying a sense of modernity. Gilded details, including a gold foil diamond pattern forming the numbers, pay homage to the winery’s founding year and the present, creating a luxurious contrast against the black-and-white color palette. The overall design strikes a balance between simplicity and sophistication, giving the label a contemporary, fashion-forward feel that complements Clos du Val’s French California promise, marking the beginning of an exciting new chapter for the winery while celebrating its rich history.
Following the successful redesign of their portfolio of wines, Clos du Val re-engaged CF Napa to create a new celebratory offering – their 50th Anniversary Blanc de Noirs. The design needed to maintain the timeless integrity of the Clos du Val brand while signaling a new era, as the next generation of the Goelet family takes the reins. CF Napa took a more unique and modern approach to the label design, setting the brand name in a sans serif font, boldly front and center.
