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Le Brewlife’s Retro Coffee Packaging Captures the Essence of Iconic Cities through Espressos

by Nooneh Gyurjyan on 09/06/2022 | 2 Minute Read

The Chinese coffee brand Le Brewlife has selected retro elements like film rolls and luggage tags to shape the identity of its new Espresso City Series, a line of coffee roasts themed for different cities. 

Low Key Design created packaging resembling negative film rolls to house the coffee packets, encapsulating the essence of every city through coffee as you might capture your travels with a candid snapshot. The design has a base of muted metallic chrome with strategically chosen color accents to represent the three different cities. The visuals inspire you to wander through San Francisco streets, visit a Paris cafe at sunset, or retrace your steps through historic Rome—savoring and enjoying the essence of each location. The dazzling and unique design turns the ordinary ordeal of drinking coffee into an extraordinary ritual.


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Le Brewlife coffee is an independent coffee brand that is trendy, fashionable, fun, full of ritual and advocating "Le Brewlife". "Le" means to enjoy every extraordinary but ordinary moment of life, such as the romantic and ordinary daily life of drinking a cup of coffee and watching a sunset. The simple and powerful expression of Le Brewlife brand's slogan on life: "Spark the moment. / Light up the shining moment."

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With "film hotel" as the design intention, to express the enthusiasm of Le Brewlife Coffee for ordinary life, there are sparks in the heart, and the world has ripples. The film camera that will be used during the journey is an tool to record and discover beautiful moments, and the hotel is a rest stop on the way to relax and enjoy. As a result, film reels, luggage tags, cable ties, etc. have become visual elements to express the brand concept of Le Brewlife Coffee. Room temperature espresso liquid is the most convenient and quick way to enjoy a good cup of coffee on the go. It is also one of the core products of Le Brewlife Coffee. We integrated the film reel into the design of the outer packaging, inspired by the shadow spectrum, linked to the name of the city, with the pleasure of traveling, three urban gradient spectrums have been created.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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