The Chinese coffee brand Le Brewlife has selected retro elements like film rolls and luggage tags to shape the identity of its new Espresso City Series, a line of coffee roasts themed for different cities.
Low Key Design created packaging resembling negative film rolls to house the coffee packets, encapsulating the essence of every city through coffee as you might capture your travels with a candid snapshot. The design has a base of muted metallic chrome with strategically chosen color accents to represent the three different cities. The visuals inspire you to wander through San Francisco streets, visit a Paris cafe at sunset, or retrace your steps through historic Romeâsavoring and enjoying the essence of each location. The dazzling and unique design turns the ordinary ordeal of drinking coffee into an extraordinary ritual.
