Glasfurd & Walker designed the packaging for Swan Dive, a sparkling hard tea brand. A theme of refreshment surrounds the design, and the Italian-influenced typography and relaxing color palette create a system that beautifully reflects the rejuvenating nature of the beverage. While the design is quite minimal, the typography and swan dive illustration work together powerfully, creating intention and detail and allowing the white space to continue the feeling of liberation. In addition, the strategy and thought behind the design shine through, making this design impactful and memorable.

Swan Dive, Hard Tea for Fine Stemware. Glasfurd & Walker creates a Sparkling Hard Tea brand that lifts your spirits. The majority of brands in the Hard Tea category appear to have a homogeneous brand look – often masculine, loud, and unrefined. The Swan Dive founders approached Glasfurd & Walker with a refreshing vision to disrupt the hard tea market. And the result is breath of fresh air. “