Pure Dharma Is a Nano CBD Skincare Brand Offering Sustainable Luxury
by Taja Dockendorf on 07/19/2022 | 2 Minute Read
Pure Dharma is a clean conscious, luxury nano-emulsified-CBD skincare brand with sustainability top of mind.
The four scent-focused lines—Relax, Recharge, Renew, and Relief, along with a face cream, skin oil, and body cream—are made in small batches with the best essential oils and ingredients. All products also come balanced with gemstone energy during the batch process and feature affirmation mantras that align with the owners’ personal beliefs and daily rituals.
The founders of Pure Dharma came to Pulp+Wire with the idea for their new brand, understanding the stigma and hurdles that come with launching a new CBD brand. Still, their energy, spirit, and immersion into the lifestyle of the brand they wanted to create offered plenty of inspiration to the creative team.
Pulp+Wire brought to life this eco-friendly brand with clean, elevated design, dreaming up the branding, packaging, web, digital, and collateral. Touches of gold sparkle and sacred geometry tie back to the active hero ingredient and get displayed as critical elements to the brand's identity. The use of white, gold foil, and light tones represent the serenity and calmness each product uniquely offers, while the brand’s voice and personality bring a moment of pause and respect to our daily rituals.
The brand opted to use clear glass jars and bottles so they could be recycled easily or at least repurposed for personal use. In addition to utilizing 100% recyclable paper products for the outer boxes, they chose to use white plastic toppers to maintain a low profile and ensure recyclability.
The end result of this partnership is a luxurious brand that consumers can relate to while doing right by the earth.
Plus, along with every purchase, a tree is planted thanks to their partnership with the non-profit One Tree Planted, further supporting their sustainability mission.
Go here to learn more about Pulp+Wire!
Images courtesy of Pulp+Wire.
Packaging & Dielines 2: A Free Resource