MSCHF Invites Everyone To 'Eat The Rich'

According to The Center on Poverty and Social Policy at Columbia University, the poverty rate in the United States rose to 14.1 percent in May. Best estimates say that over 580,000 Americans are unhoused at any given night, although the latest homelessness data is from January 2020 and does not reflect the impact of the COVID-19 pandemic.

Meanwhile, according to Forbes’ annual billionaire list, eight of the top ten wealthiest Americans saw their net worth increase last year. At the same time, millions struggled with product shortages and price increases while avoiding a plague. These innovative and clever titans of capitalism spent most of the pandemic complaining about social distancing measures, becoming off-brand astronauts, and not-commenting on or downplaying their history with sex traffickers Jeffery Epstein and Ghislaine Maxwell.

Suffice to say, the public sentiment toward the obscenely rich is at a low point. That attitude is behind product pranksters MSCHF’s latest parody, novelty “Eat the Rich” ice cream bars.

Instead of featuring popular media characters like Spider-Man or the Minions, MSCHF’s frozen treats are inspired by one of five billionaires, Elon Musk, Jeff Bezos, Bill Gates, Mark Zuckerberg, and Jack Ma. The bars feature a photo of each magnate in that PR style where they pose confidently but eschew neckties to appear more human-like. A parody of Popsicle’s logo sits at the top left corner, and each billionaire’s signature company gets parodied. What's more, Monopoly’s Rich Uncle Pennybags appears on the ice cream truck.

Clever phrases like “Snack on Jack,” “Suck on Zuck,” “Munch Musk,” “Gobble Gates,” and “Bite Bezos” get placed alongside images of the ice cream bars on the side of the truck.

MSCHF is selling the “Eat the Rich” ice cream bars through July 13, 2022, in select NYC and LA locations.

Images courtesy of MSCHF.