It’s Not Just 4/20: It’s National Cold Brew Day, and Jägermeister Is Celebrating With Limited Edition Pop-Up

Published

In honor of 4/20 and National Cold Brew Day, Jägermeister has dropped a limited-edition kit that blends the classic liqueur, coffee, and a hint of chocolate for an utterly romantic Cold Brew Martini Kit. 

This limited-edition kit hosts the fundamental ingredients for an ideal cold brew martini: a bottle of Jägermeister Cold Brew Coffee and a can of cold brew from Chicago-based coffee brand Dark Matter Coffee.

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The Dark Matter Coffee can features the brand’s iconic psychedelic and bold design. Features trippy illustrations, retro typefaces, and vibrant color combinations, the spirited coffee packaging balances the more sophisticated design featured on Jägermeister’s bottle. 

Jägermeister’s Cold Brew coffee liqueur hosts a remarkable blend of the brand’s 56 botanicals and strong cold brew coffee. Yet, while the flavors within are intense, the packaging emulates a more traditional aesthetic. 

And if the Cold Brew Martini kit wasn’t enough, Jägermeister also released a one-day-only  4/20 merch pop-up, which includes a Jägermeister Herb Grinder, a Jägermeister Shot Tray, and a limited-edition Starter Pack, including a branded Fanny Pack. 

Editorial photograph

The 4/20 starter pack is available only on Wednesday, April 20th, at https://shop.jagermeister.com/collections/jagermeister-green-collection

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