Working to help transform the way we view periods as a society, Yuper is a brand that’s both innovating and trailblazing. The packaging for the brand is designed by Brazil-based StudioBah. The monochromatic coloring of the packaging and precise positioning create a box that’s well balanced and straightforward while also highly trustworthy.
We live in a society where females learn to feel shame and even disrespect their bodies. But this can no longer be the reality, even more so when we talk about women’s health. Yuper was born, therefore, to prove that women deserve more. It starts with “menstruation without taboo” as its embryonic concept. Transforming the way we deal with menstruation, the brand promotes the reeducation and liberty to talk about the subject, as well as rethinking habits and concepts around the menstrual period.
