A Watercolor-Inspired Gradient For Superbloom Inspires Only The Brightest Of Skin

Published

February 16, 2022

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If you’re not immediately drawn to the vibrant gradient hues found on Superbloom’s skincare line, I’d beg you to look longer. Designed by HATCH DESIGN, Grover Collaborative’s skincare line’s packaging is based on the powerful natural ingredients found within. As a result, the watercolor-inspired bottles instantly brighten and give a glimmer of brilliance.

Editorial photograph

Online wellness lifestyle retailer Grove Collaborative tasked Hatch with the launch their own skincare brand, Superbloom. Inspired by the potent and powerful natural botanical ingredients, Hatch created an identity and packaging system that boldly commanded attention in a crowded digital set. Made with the latest botanical science and clean ingredients, Superbloom’s 100% vegan formulas are carefully crafted to defend your skin from modern aggressors like pollution, blue light, and free radicals.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover