Good Lab Hair's Squeaky Clean Packaging

Products that overpromise are a thing of the past, and good lab's packaging is proving why—the simplicity of the typography and graphics and the colorway show that only stating the vital information is most efficient. Designed by Brain Food Studio, good lab's packaging system feels fresh and clean, and while it cuts to the chase, it still feels welcoming.

GOOD LAB is a clean, safe & non-toxic hair growth/health brand geared towards helping fight hair loss & stimulate hair regrowth & health with minimal chemicals and never any Minoxidil. My task was to take on and lead the artistic direction/production and visual identity of the brand. The brand was seeking universal visual language to reach a larger market fit as they moved into big-box retail. Good Lab’s tone of voice strategically does not pander like a haircare brand and is direct and to-the-point: So you can get some relief from the overpromising, overwhelming marketing of hair care products. It encourages taking control of what’s causing your hair loss: quickly, efficiently, and with great results.