Change can be difficult, and logo refreshes are no exception. When it comes to iconic and globally recognized brands, a polarizing switch to a beloved logo can send fans into a veritable tizzy. And in the digital period of the Anthropocene age, everyone is a critic with a platform, whether they ought to be or not.

Of course, it’s easy to lob negative critiques at brands from the peanut gallery, but simply saying “this sucks, I hate it” doesn’t add value to the conversation. One could sit in front of their keyboard, thesaurus at the ready, and bang out a few hundred words bloviating about a redesign project for some blog, or, if you’ve got the comedic chops of Emily Zugay, you go with deadpan satire, to dazzling effect.