This Is One Juicy Can Of Stone Hazy IPA
by Chloe Gordon on 08/20/2021 | 3 Minute Read
Now, this is a beer can I can cheers to over and over again. Known for their comprehensive portfolio of IPAs, it only made sense that Stone Brewing would release an IPA that's easy to drink. Stone Hazy IPA is the brewery's latest release, and the notes within are a combination of fruity and tropical hops. Because of the beer's extremely juicy qualities and bright flavors, it only makes sense that the can would reflect them. Designed by Laurel Syring and Joanna Dawson, the cans radiate with playful and spunky energy through the help of vibrant colors, wavy typography, and dark yet whimsical illustrations inspired by elements within Jimi Hendrix posters, flower power artwork, and vintage textiles.
Stone Hazy IPA hits the market this week with a truly hazy glow. It is juicy, creamy and unlike any beer of Stone’s past. This week, the 6.7% ABV beer joins Stone’s lineup of year-round offerings nationwide.
Stone Brewing is notorious for its expansive portfolio of IPAs, and often credited with having kickstarted the West Coast IPA style with its iconic Stone IPA. Now, the brewery takes on the hazy IPA category with a masterful beer worthy of its place among the brewery’s award-winning IPAs. While Stone has offered many expressions of the hazy IPA style, this is the one most conventional in style, yet astounding in execution.
Stone Hazy IPA, described by its brewers as an “absolute juicy citrus bomb of a beer,” is brewed with a unique combination of fruity and tropical hops. El Dorado and Azacca are the primary expressive hops imparting vivid orange, lemon and melon flavors. Sabro adds intense tropical mango and pineapple, creating memorable complexity. Its bitterness is meticulously balanced – perceivable, but predominantly smooth and easy to drink. Most notably, it has a deep golden opaque look hazier than most on the market.
Kris Ketcham, Senior Manager of Brewing & Innovation – Liberty Station, and lead mastermind behind this brew explains, “We wanted a beer that still retained the juicy goodness of a blended East Coast and West Coast IPA style, but with a smoother body, lower bitterness, and lower ABV. We trialed many beers in this style, and although several were really good, it was this one that blew everyone away. It was a big hit at our taprooms.”
- Designer: Laurel Syring
- Designer: Joanna Dawson
Packaging & Dielines 2: A Free Resource