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It's All In The Name With HIP Water

by Chloe Gordon on 07/19/2021 | 2 Minute Read

HIP Water might be hip, but at its core, it's just water. And we mean that in the best possible way. It's free of sweeteners, preservatives, and calories, and while the water is clean and pure, the packaging design created by Ancla Studio is much more fun and striking. The bold sans-serif typeface on the front of the label initially grabs the consumer's attention, and the funky geometrical pattern above and below the logo keeps the recognition there. The vibrant colors pair well with the translucent label as they give the consumer a feeling of three-dimensionality and personality without relinquishing the importance of this beverage's simplicity.


Editorial photograph

At Ancla Studio we had the task of developing a new label for a family of drinks with natural flavor.

HIP® Water is a natural water brand infused with fruit flavors, such as blueberry, watermelon, cucumber and green apple, that add a unique touch.

HIP® Water focuses on a healthy market since it is free of artificial sweeteners, preservatives and calories, which makes it a 100% natural and vegan product, so you can have a healthier lifestyle and continue enjoying all your taste.

As a starting point we work on the name and logo of the brand, we seek to reflect a very clean brand. We work in a personalized bold sans-serif typeface, inserting a drop in the letter I as a distinctive of the logo. We develop a flat icon for each flavor.

The second step was the development of the front label design, we decided to take advantage of the transparent color of the bottle and the lack of color in the water to work on a transparent label where only the brand and the benefits of drinking HIP® Water are seen. Thanks to this transparent label we can see the art of the back label.

For the back label, we decided to intervene with geometric patterns and a selection of colors that help us differentiate the family of products that make up the HIP® Water brand. As a result, we have a label that projects sincerity and prominence to the geometric art of the second label, giving us a feeling of three-dimensionality when holding it. HIP® water based on fruit infusion.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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