If you took your classic granola bar and gave it a millennial makeover with a touch of irreverence, you’d get Byte Bars, the gluten-free, vegan energy bar.

With packaging designed by The Office Of Ordinary Things, the 60’s aesthetic packaging and bright color palette make these bars pop off the shelf and inspire you to take a bite, or two, or three.

But not only is the packaging funky and delightful to look at, but the retail boxes are 100% recycled stock from Neenah Paper, and the ink on the merch shirts are made with water-based ink, which is more environmentally friendly than your typical ink.